You may have fewer entrants, but in the long run, youll be far better off with 100 new potential customers, than 1,000 scavengers.
Note: Your app should also offer you easily accessible moderation features to approve or delete entries before they get published or right after (if they are not appropriate).
If youre a brick and mortar retailer, make sure you have a QR code (or short URLs) signage at the point of sale to convert these real visitors into fans.If your contest prize attracts contestants who have no reason to become your customer, change it!Your website traffic can like your page, submit their photos, vote, and give you their email address and other valuable information without ever having to leave your site.Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and weve entered the age of the selfie.Before going for the photo contest, ask yourself if your audience is the right fit for the game.However, the level of engagement required of participants- choosing their best picture, and taking the time to upload it, will drastically reduce the number of email addresses and qualified information you would normally collect from a simple sweepstakes or instant win game.Despite even the most creative ideas, a photo contest is just not the right fit for some audiences.They patiently waited to be picked up and shown at the first opportunity to your friends and family next time you met.Wall street types?) or, are simply not known for their creativity, you may have a hard time motivating them to enter.Waiting for your photos to be developed at your local camera shop or pharmacy printable grocery coupons free store after that summer holiday was a lesson in managing painful expectant anticipation.Triple check your calls to action Visitors cant guess what you want them to do, you have to tell them. .App vendors, like Agorapulse, will provide you with a specific link, which detects the type of device your participants are using and optimize the format for their screen. .If you think mobile users will only check their friends stories and never use your Facebook photo contest app, think again. .Note: Your app should offer you the option to moderate entries before they get published to your page if you are in a sensitive industry or have an anxious boss or client!Note: To celebrate its 500,000th fan, Playstation France proposed its fan to create creative photos using the Playstation signs.In the past photos were stuck in drawers, sat on mantel pieces and were glued into albums.
However, the online landscape has also changed a great deal.